Brand
Brand
Brand
+
+
+
visual
visual
visual
identity
identity
identity
partner
partner
partner
for
for
for
modern,
modern,
modern,
intentional
intentional
intentional
brands
brands
brands
Crafting strategic brand and visual identity systems, built to scale and endure.
Crafting strategic brand and visual identity systems, built to scale and endure.
Crafting strategic brand and visual identity systems, built to scale and endure.
An
An
An
independent
independent
independent
designer
designer
designer
helping
helping
helping
brands
brands
brands
find
find
find
their
their
their
voices
voices
voices
through
through
through
craft,
craft,
craft,
storytelling
storytelling
storytelling
and
and
and
lasting
lasting
lasting
foundations.
foundations.
foundations.
Most brands have a story to tell, but aren't quite sure where to start. At my practice: L’ARMISTE, I like to listen, dig deep, and bring a brand’s quiet strengths to light. Through this intentional process, I craft strategic visual identities and systems that allow a brand to grow with clarity and confidence.
Most brands have a story to tell, but aren't quite sure where to start. At my practice: L’ARMISTE, I like to listen, dig deep, and bring a brand’s quiet strengths to light. Through this intentional process, I craft strategic visual identities and systems that allow a brand to grow with clarity and confidence.
Most brands have a story to tell, but aren't quite sure where to start. At my practice: L’ARMISTE, I like to listen, dig deep, and bring a brand’s quiet strengths to light. Through this intentional process, I craft strategic visual identities and systems that allow a brand to grow with clarity and confidence.
Services I offer
Services I offer
Services I offer
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
BRAND IDENTITY
BRAND IDENTITY
BRAND IDENTITY
DIGITAL DESIGN
DIGITAL DESIGN
DIGITAL DESIGN
BRAND SYSTEMS + GUIDELINES
BRAND SYSTEMS + GUIDELINES
BRAND SYSTEMS + GUIDELINES
MARKETING + PRINT
MARKETING + PRINT
MARKETING + PRINT
Stories that I've brought to life
Stories that I've brought to life
Stories that I've brought to life
Below is a look at some of the projects I’ve worked on; from initial stories to complete visual systems. I've covered foundational identities, all the way to marketing materials that help brands communicate clearly and effectively.
Below is a look at some of the projects I’ve worked on; from initial stories to complete visual systems. I've covered foundational identities, all the way to marketing materials that help brands communicate clearly and effectively.
Below is a look at some of the projects I’ve worked on; from initial stories to complete visual systems. I've covered foundational identities, all the way to marketing materials that help brands communicate clearly and effectively.
The Bloom Room
INDUSTRY:
Horticulture
SERVICES:
Branding, Packaging, Marketing
The Bloom Room is an artful plant nursery and flower shop based in Amsterdam, designed as a sanctuary for slow, intentional living and reconnecting with nature.
IFMK
INDUSTRY:
Legal Services
SERVICES:
Branding, Marketing, Social
A refined and dignified identity to honour (Retd) Ambassador Irene F. M. Kasyanju's professional legacy and work as she transitions into advocacy, arbitration and mediation.
WaterBear
INDUSTRY:
Impact + Entertainment
SERVICES:
Branding, Marketing, Social
Support of the stewardship and ongoing evolution of the WaterBear brand across global campaigns, platform content and high-impact partnerships.
GRIN
INDUSTRY:
Oral Care + Wellness
SERVICES:
Branding, Packaging, Marketing
GRIN is a modern and natural oral-care brand concept that reimagines daily routines through blending authentic South African warmth with sleek, premium minimalism.
nomaHAUS
INDUSTRY:
Retail + Home Furnishings
SERVICES:
Branding, Editorial, Marketing
Shaped by the quiet beauty and cultural depth of East Africa's Swahili coast, nomaHAUS is a contemporary furniture and lifestyle brand concept, built for modern, intentional spaces.
Love + Thai
INDUSTRY:
Food + Hospitality
SERVICES:
Branding, Marketing, Strategy
Born from the evolution of Fresno's Tasty Thai kitchen, Love & Thai represents a fresh start through a comprehensive rebrand and a new market focus.
The Bloom Room
INDUSTRY:
Horticulture
SERVICES:
Branding, Packaging, Marketing
The Bloom Room is an artful plant nursery and flower shop based in Amsterdam, designed as a sanctuary for slow, intentional living and reconnecting with nature.
IFMK
INDUSTRY:
Legal Services
SERVICES:
Branding, Marketing, Social
A refined and dignified identity to honour (Retd) Ambassador Irene F. M. Kasyanju's professional legacy and work as she transitions into advocacy, arbitration and mediation.
WaterBear
INDUSTRY:
Impact + Entertainment
SERVICES:
Branding, Marketing, Social
Support of the stewardship and ongoing evolution of the WaterBear brand across global campaigns, platform content and high-impact partnerships.
GRIN
INDUSTRY:
Oral Care + Wellness
SERVICES:
Branding, Packaging, Marketing
GRIN is a modern and natural oral-care brand concept that reimagines daily routines through blending authentic South African warmth with sleek, premium minimalism.
nomaHAUS
INDUSTRY:
Retail + Home Furnishings
SERVICES:
Branding, Editorial, Marketing
Shaped by the quiet beauty and cultural depth of East Africa's Swahili coast, nomaHAUS is a contemporary furniture and lifestyle brand concept, built for modern, intentional spaces.
Love + Thai
INDUSTRY:
Food + Hospitality
SERVICES:
Branding, Marketing, Strategy
Born from the evolution of Fresno's Tasty Thai kitchen, Love & Thai represents a fresh start through a comprehensive rebrand and a new market focus.
How
How
How
we'd
we'd
we'd
work
work
work
together
together
together
From grounding your strategy to shaping your identity with deep intention, to ensure we partner successfully, our collaborative journey would move through the following five stages:
From grounding your strategy to shaping your identity with deep intention, to ensure we partner successfully, our collaborative journey would move through the following five stages:
From grounding your strategy to shaping your identity with deep intention, to ensure we partner successfully, our collaborative journey would move through the following five stages:
(01)
Consult
Align to define your vision
To give us a clear picture of your vision and ensure our working styles align before we dive in, we start with a chat to understand your goals, your current situation, and how see your brand.
(01)
Consult
Align to define your vision
To give us a clear picture of your vision and ensure our working styles align before we dive in, we start with a chat to understand your goals, your current situation, and how see your brand.
(02)
Curate
Refine to focus your direction
Before any designing begins, we develop a clear strategy: we deep-dive into your market, uncover your unique positioning, and outline the roadmap for your brand's future.
(02)
Curate
Refine to focus your direction
Before any designing begins, we develop a clear strategy: we deep-dive into your market, uncover your unique positioning, and outline the roadmap for your brand's future.
(03)
Craft
Design to build your system
This is where I come in and translate the strategy into a tangible visual language. I craft your unique identity: selecting your typography and colours, and shaping the entire visual form.
(03)
Craft
Design to build your system
This is where I come in and translate the strategy into a tangible visual language. I craft your unique identity: selecting your typography and colours, and shaping the entire visual form.
(04)
Circulate
Launch to establish your presence
To transition your new identity seamlessly into the real world, we roll out your assets across your preferred touch points, and your brand comes to life, with consistency and confidence.
(04)
Circulate
Launch to establish your presence
To transition your new identity seamlessly into the real world, we roll out your assets across your preferred touch points, and your brand comes to life, with consistency and confidence.
(05)
Cultivate
Partner to sustain your growth
To ensure your identity continues to thrive and evolve after launch, I'm happy stay on as your creative partner to provide ongoing support and guide your brand implementation.
(05)
Cultivate
Partner to sustain your growth
To ensure your identity continues to thrive and evolve after launch, I'm happy stay on as your creative partner to provide ongoing support and guide your brand implementation.
