Support of the stewardship and ongoing evolution of the WaterBear brand across global campaigns, platform content and high-impact partnerships.
Services
Branding, Marketing, Social
Client
WaterBear Network
Industry
Impact + Entertainment
Year
2023 - 2025
My work spanned across several WaterBear campaigns, internal brand evolution and co-branded content, with some of the world's leading sustainability and outdoor organisations, including (but not limited to): Rolex, EMF, Oatly, Nikon and Microsoft. Working within evolving brand guidelines, the main challenge was to consistently deliver assets that balanced creativity, clarity and editorial quality globally, all while supporting urgent environmental narratives and partner initiatives.
Operating at the intersection of impact, storytelling, global partnerships and fast-paced marketing, WaterBear required systems that were recognisable, consistent, impactful, data-driven and flexible.
Each asset was designed to communicate and shape visual-storytelling for environmental impact conservation and social justice with clarity, whether through social templates, paid ads, co-branded visuals for its global partners or key art for the platform's documentaries.
